Live Shopping Demystified: Unlock the Hidden Power of Today’s Fastest Growing eCom Marketing Strategy with Marcy McKenna May 7, 2025

Marcy McKenna is an achieved product innovator and entrepreneur having efficiently designed, developed, marketed and launched over 40 merchandise by way of dwell buying, ecommerce and large field retail.

With over 14 years of expertise within the Dwell Procuring house–each as a model on HSN, QVC, and Amazon, and as a product spokesperson/influencer on immediately’s hottest dwell commerce platforms, Amazon Live, Pinterest TV, Fb Dwell, YouTube Dwell, Grommet Live, and so on., Marcy has seen firsthand the facility dwell buying can carry to product based mostly companies, each huge and small. With that in thoughts, she just lately created and launched The Live Shopping Academy with the aim of educating ecommerce manufacturers, Amazon Sellers and product entrepreneurs the way to harness the facility of Dwell Procuring to construct their manufacturers to heights by no means earlier than thought attainable.

Throughout Covid Marcy launched into a ardour mission to assist educate, encourage, and empower her fellow feminine innovators to comply with their entrepreneurial goals. She based and runs The Women Inventors Club, which is now made up of 1000+ formidable, inventive ladies who’re locking arms to assist each other carry their product concepts to life and construct profitable companies.